Not sure I understand your question...but I accept your reaction. You say it is pleasing, but doesn't do much for you. What I like about the photo is the vast array of brick tones and the decay of the wood frames. But yes, if you are saying you could take it or leave it, I wouldn't challenge you to a duel or anything, unless we did it just for fun and promised not to really shoot each other.

eggplant,
I thought you might mention something about the ghost sign along the bottom of the building and just over the windows...can't make out what it says. I agree abouit the array of bricks, which add texture to the photo. I didn't notice te decay of the wood until you mentioned it, although now it seems obvious. There are so many much, much older buildings in this theme that this one seems to sparkle in the sunlight.

Jay M, says in his featured image that he doesn't "do people."
http://www.weeklyshot.org/theme/windows-and-doors/featured/63/
I think he should say that he carefully avoids people, based on that shot.

But I like to have people in my photographs whenever possible. Even a suggestion that a person is or has been present can add interest to a photograph.

I'm not saying that is necessary here, but, for me, it could add just enough to push this photo into the winner's category.

By the way, in studying this photo I notice now a little glitch of a highlight in the lower left corner...just fyi.

Thanks for playing!

King, I agree...a human subject would almost always enhance a photo, in my view. Just think how this admittedly (by me) superfluous photo would jump if there was a ghost of a squatter, a curious child, an old janitor, or a naked woman smoking a cigarette barely visible behind one of those windows to echo the mysterious, faded lettering on the side of the dead factory?
This is why looking at, and commenting on, photography is so enjoyable for me. First there is the photo itself; then there is what the photographer brings to it, with his unique vision; and then the fun begins: what could or does that photo mean to me, the unique viewer (even if the photo is not particularly, classically outstanding...is it a portal for the viewer?).
Anyway, thanks for taking some time to give this one some thought (I'm amazed at some of the truly fantastic shots on this theme!).
p.s. good eye catching that highlight...get out the burning tool!