There is a story here that probably helps this image but it does not jump out at me, leavng me to think it is just a strange vehicle.

The shot is more about the bony figure than the car (automobile) itself. It is a great shot, but not too relevant in my opinion.

i like this, the ribs and the grill work well, the low angle is a good choice, and the exposure is great. doesn't sell car to me as much as skeleton but it rocks.